Our Story
Arlington's HVAC Company That Puts People First
Founded in 2017 by a husband-and-wife team with DFW roots and a simple mission: be the HVAC company we always wished existed.
Built in Arlington, Built for DFW
NewRise Heating & Cooling started in 2017 when Marcus and Diana Williams decided to bet on themselves. Marcus had spent a decade working for large HVAC contractors across the DFW Metroplex — and he kept seeing the same problem: technicians rushed from job to job, customers left confused about what was wrong with their system, and pricing that felt more like guesswork than honesty.
So Marcus got his TACLB license, Diana handled operations and customer experience, and NewRise opened its doors in Arlington in the spring of 2017. Their first year, they serviced 64 homes. This year, that number will exceed 800.
The company has grown because of one thing: referrals. DFW homeowners tell their neighbors about NewRise because they had an honest, professional experience — and that's exactly what we set out to deliver from day one.
Today NewRise serves 20+ communities across the DFW Metroplex, from Azle to Southlake and everywhere in between. Marcus still goes on calls. That matters to us.
2017
Founded in Arlington, TX
800+
Homes Served Per Year
4.9★
Average Rating (87 Reviews)
20+
DFW Communities Served
TACLB #TACLB123456
Texas Air Conditioning & Refrigeration Contractors License
NATE Certified
North American Technician Excellence — the highest HVAC certification standard
EPA 608 Certified
Certified for proper refrigerant handling and recovery
BBB Accredited
Better Business Bureau accredited business — A+ rating
Our Promise to You
Three words we take seriously in every job.
Honest.
Honesty means we tell you what you need to hear, not what we think you want to hear. If your system can be repaired, we'll repair it. If it makes more financial sense to replace it, we'll show you the numbers and let you decide. Our technicians don't earn commission on parts or replacement recommendations — there's nothing to gain from recommending work you don't need.
Professional.
Professional means showing up on time, in a clean uniform, with a truck stocked for the job. It means explaining what we found in plain English, getting written approval before starting any work, and leaving your home cleaner than we found it. It means responding to calls and messages same day. HVAC service should feel like working with a trusted partner, not a stranger.
Guaranteed.
Every repair comes with a 30-day labor warranty. Every new installation comes with a 2-year labor warranty. If something we fixed breaks down again within the warranty period, we come back at no charge — no debate, no fine print. If you're ever not satisfied with our work, tell us. We'll make it right.
Meet the Team
Real people, DFW roots, NATE certified.
Marcus W.
Lead HVAC Technician & Co-Founder
14 years experience
NATE Certified · EPA 608
Diana W.
Operations Director & Co-Founder
10 years experience
Customer Experience Specialist
Tyrell J.
Senior HVAC Technician
9 years experience
NATE Certified · EPA 608
Priya S.
HVAC Technician
5 years experience
EPA 608 · Carrier Certified
Brands We Partner With
We're certified to install and service all major HVAC brands.
All Major Brands Serviced
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